aluCine's mandate is to showcase excellence and innovation in contemporary independent short film/video and new media. To promote and nurture works made by emerging and established Latin artists living in Canada, Latin America, and the Diaspora. To provide a vital outlet to have their works disseminated to a broader public both nationally and internationally. To transcend pre-established notions of representation and to cross borders; aesthetically, ideologically and geographically with the screening of Canadian works in Latin America and elsewhere.


We implement our mandate within a national and international context as follows:

• Producing and hosting aluCine - Toronto Latin Media Festival


• Offering an inclusive festival that encourages different ways to think about identity and diversity through screenings, touring exhibitions, installations, performances, artist talks and workshops.


• Encouraging the development of Latino Canadian images that defy stereotypes amongst local and international audiences and media.


• Increasing the support for Latin media artists and promoting their concerns within the broader art communities.


• Including a strong international program component in order to place Canadian and Latino Canadian works within an international framework.


• Creating platforms of communication to foster dialogue amongst film/video and media artists, curators and audiences in Canada and Latin America.


• Ensuring the inclusion of all regions of Canada and the Global South(*).


• Disseminating Latino Canadian and Canadian film/video and new media works internationally.


• Raising the profile of independent media works in order to create opportunities for critical discourse among educators, curators, media arts professionals and the public at large both in Canada and in Latin America.


• Engaging in communication and collaboration with other organizations in order to create a strong network of media arts organizations nationally and internationally.


• Transcending culturally specific definitions and crossing borders by curating special programming of Canadian works made by non Latino Film / Video and media artists.

* Term generally used to refer to countries in Africa, Asia and Latin America that are generally thought of as the group of impoverished countries that are mostly in the Southern Hemisphere.

• To organize conferences, screenings and workshops that protect, nurture and develop the work of Latino artists in Canada and abroad in order to achieve a valid cultural exchange among artists of Mexico, Central/South America and the Caribbean living in Canada.


• To increase mutual support and dialogue among artists from diverse countries.


• To encourage the development of positive and realistic images of Latino Canadian communities in the local and international media.


• To increase the support for Latino Canadian media artists and promote their concerns within the broader art communities.


• To invite local and international distributors, curators and programmers in order to maintain a valid cultural and cinematographic exchange.